Commercial Drive Introductory Programme

Develop your commercial drive to better support your organisation's objectives from a people perspective.


4-6 hours

Online self-directed

Introductory Programme


Free for CIPD members and Core Learning Subscribers.

This course is one of our eight Core Behaviours Introductory Programmes, which aim to provide you with the defining behaviours of our profession.

Commercial drive is important for people professionals to demonstrate as it highlights their commitment to deliver result that create value for organisations. The people function needs to be customer and business-focused so they can prioritise the people issues, opportunities and risks that will have the most impact on the performance and success of organisations.

Through cutting-edge learning content, this course will help you to explore your role in supporting organisations in meeting their objectives. By taking you through the different types of organisations and why they exist, and how and why value is created, it will help you to better understand your own organisation. You’ll also look at how people practices help organisations drive sustained commercial success and value.

By the end of the course, you’ll know how to present a compelling business case and deliver on business outcomes. It will help you to build resilience and the skills needed to enable you to manage change in your organisation.

Throughout the course, you’ll be encouraged to take part in reflective activities to help embed your learning into your day-to-day practice. You can also access a community of peers where you can share knowledge and experience with others, whilst developing connections. As part of this learning experience you will have access to one live webinar. Webinars are scheduled twice per calendar year so you'll have two dates to choose from.

All CIPD Learning courses will automatically provide you with access to the CIPD Learning Hub, our online learning platform, for 24 months. The hub will house your course content, as well as useful resources, tools, and a community of professionals that you can tap into to support your learning and continual development.

CIPD Members

You already have access to the features and benefits of the Core Learning Subscription, which includes this course, as part of your membership, access it here.

Is this course right for me?

This course is relevant and challenging for all people practitioners, at whatever stage of their career journey. You’ll be an HR, L&D or OD practitioner looking to develop the behaviours required to put forward a business case and deliver on your organisation’s goals from a people perspective.

Core learning subscription

I want to put my team on this course

Learning outcomes

Course structure