Commercial Drive Introductory Programme
Develop your commercial drive to better support your organisation's objectives from a people perspective.
Free for CIPD members and Core Learning Subscribers.
This course is one of our eight Core Behaviours Introductory Programmes, which aim to provide you with the defining behaviours of our profession.
Commercial drive is important for people professionals to demonstrate as it highlights their commitment to deliver result that create value for organisations. The people function needs to be customer and business-focused so they can prioritise the people issues, opportunities and risks that will have the most impact on the performance and success of organisations.
Through cutting-edge learning content, this course will help you to explore your role in supporting organisations in meeting their objectives. By taking you through the different types of organisations and why they exist, and how and why value is created, it will help you to better understand your own organisation. You’ll also look at how people practices help organisations drive sustained commercial success and value.
By the end of the course, you’ll know how to present a compelling business case and deliver on business outcomes. It will help you to build resilience and the skills needed to enable you to manage change in your organisation.
Throughout the course, you’ll be encouraged to take part in reflective activities to help embed your learning into your day-to-day practice. You can also access a community of peers where you can share knowledge and experience with others, whilst developing connections. As part of this learning experience you will have access to one live webinar. Webinars are scheduled twice per calendar year so you'll have two dates to choose from.
All CIPD Learning courses will automatically provide you with access to the CIPD Learning Hub, our online learning platform, for 24 months. The hub will house your course content, as well as useful resources, tools, and a community of professionals that you can tap into to support your learning and continual development.
You already have access to the features and benefits of the Core Learning Subscription, which includes this course, as part of your membership, access it here.
Is this course right for me?
This course is relevant and challenging for all people practitioners, at whatever stage of their career journey. You’ll be an HR, L&D or OD practitioner looking to develop the behaviours required to put forward a business case and deliver on your organisation’s goals from a people perspective.
Core learning subscription
Upgrade to a 12-month subscription and get so much more.
With the CIPD’s Core Learning Subscription, you can access the key learning you require at the point when you need it. Delivered fully online, new courses are added regularly, and content consistently updated to reflect changes in the profession.
|Access to this course for 12 months|
|Access to the CIPD Learning Hub for 24 months|
|All Essential Insight courses – existing and as new courses are added|
|Our eight Core Behaviours Introductory Programmes|
|15% discount on all courses|
|Book now||Book now|
Find out more about the CIPD Core Learning Subscription.
Interested in a subscription for your team? Please get in touch here.
I want to put my team on this course
We have identified the eight defining behaviours for our profession. Commercial drive is one of these key attributes that we think every people professional should have to be effective in their role and achieve positive outcomes for your organisation.
If you are looking to place more than four learners onto this course, please contact us to discuss a team solution >
By the end of this course, you’ll be able to:
- understand the sector your organisation operates in, its business model and where value is created and lost
- prioritise people practices, opportunities and risks that drive sustained commercial success and value for people
- partner with customers to understand their current and future needs, and contract effectively
- develop and present robust business cases using evidence to demonstrate a return on investment
- take responsibility and demonstrate commitment to delivering business outcomes and benefits
- demonstrate resilience in the face of setbacks, uncertainty or ambiguity and finding a way forward
- enable business change through an understanding of culture, capability and structure while mitigating people risks and maximising benefits.
This course has eight lessons, which you can access flexibly. Available fully online, you can work through the lessons at your own pace and in whatever order you choose.
This programme includes the following sessions:
- Getting started with commercial drive
- Understanding your organisation
- Focusing on business outcomes
- Working with your customers
- Making the business case
- Demonstrating commitment
- Showing resilience
- Enabling change
Each lesson is 30-45 minutes long and includes individual reflective and community activities to support the embedding of your learning into practice.
You will be able to access the course for 12 months from purchase and the CIPD Learning Hub will remain accessible to you for 24 months.